Welcome to Rotman Commerce Business Design!

We are a group of students who are passionate about human-centred solutions and building a community around Business Design at Rotman Commerce. Our purpose is to raise awareness about the field of Business Design and subsequently connect students with relevant opportunities.

What is Business Design?

Business design is an emerging field that applies design and design thinking to business problems with the objective of bringing innovation to life. It helps entrepreneurs create user centred products and services by providing the tools and methods to develop and test sustainable business models.