Who Are We?

This is a club dedicated to the practice of Business Design; we act as analysts and strategists to help transform businesses to be more effective and more successful within the scope of their goals.

What is Business Design?

At its core, Business Design is a human centered approach to problem solving. Its main focus is to generate business by creating a better overall user experience through empathizing with the customer. We at the RCBDA do so by using a variety of methods that help us better understand the current user experience, challenge our assumptions, collaborate, and get to the root of an issue. We believe that by truly understanding the reason behind a problem’s occurrence, Design Thinkers are better equipped to innovate. Through this philosophy, innovation does not have to be complex and technological. It can be as simple as removing cash registers to avoid long lines, as Apple did. From Architecture to Banking to Consumer Products, Business Design is a way of thinking that is useful in any career. 

WHere Does Business Design Take you?

Those experienced in business design are often valued for their critical thinking skills and their ability to generate strong ideas. It’s likely that if you’re interested in business design, then you’ll be interested in working in the fields of business analysis, management consulting, product management, or marketing. Our students have seen success in acquiring business design, risk assessment, or consultation internships soon after their time with the club. With us, you get a chance to meet valuable connections and future employers while building your own experience.

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